Welcome
RobFindlay.xyz
I work with CEOs, boards and leadership teams on the decisions that shape what their organisations become, then help design and build what comes next.
Today my focus is AI: helping organisations decide where it creates real value — productivity, customer experience, new revenue — and getting it into production, not stuck in pilots. I still build hands-on. I also present at conferences, facilitate panels and workshops, and sit on company and university boards.
I’ve worked in UX, Customer Experience, Strategy, Innovation & Transformation, including stints at DDB, NAB, OCBC Bank, DBS Bank, 8 Inc, BlackBerry, Accenture & currently at AWS. I’ve also founded or co-founded ventures including Next Money, Mederti & Duxton Studio.
I can help your organisation in 3 ways:
Customer Experience
- Strategy & Research
- CX Mapping Workshops
- UX & UI Design Lead
- Measurement
AI Strategy Transformation
- Strategy & Research
- Reimagination Workshops
- Role & Org Design
- Tracking & Measurement
Innovation Practice
- Global Best Practices
- Culture & Leadership
- Workshops & Briefings
- Training & Enablement
I’ve helped these organisations to innovate and transform:
Writing
August 2026 · 2 min read
2,557 Day Ones at AWS
Seven years in, marked with a day of “How might we…” alongside Air New Zealand.
August 2026 · 3 min read
AI won’t fix a weak innovation muscle
How AI changes ideation, experimentation, launch and operation, and what it can’t change.
May 2026 · 3 min read
Four lessons from the AWS Summit Exec Forum
Data, AI and structuring for what’s next, from a room of senior leaders.
